COVER THAT BOOK™   Insider Secrets for Writing
                                                               and Designing a
                                                               Bestselling Book Cover 
                                                                        HOME  
                                                                                                                                             

 

What Authors Are Saying:


   
"Thanks to this system, my book cover, which has
 helped sell over 125,000 copies of my book, was the best investment I ever made.
It got me on the cover of USA Today and in The New York Times.  Many people buy the book based on the title alone.
My book cover has also
catapulted my speaking career!”

-Patrick Snow, bestselling author of Creating Your Own
Destiny: How to Get Exactly
What YOU Want Out of Life





"This program helped me attract powerful testimonials from more than twenty bestselling authors and business leaders, including Brian Tracy. The tools and templates eliminated unnecessary bottlenecks, costly mistakes, and revisions. Thank you for sharing your expertise!”

Laura Cardone,
President of Profits With Purpose, Inc., author of
Motivation at Work:
Transform Your Business
in 6 Extraordinary Steps

 

“I didn't know the Los Angeles Times picked up my story, but right after the article was published, my book's Amazon sales rank shot up to 22,000. That seems high for a book that isn't even released yet! I also sent a media kit with just the book cover to a major book distributor. I got a call back from the senior vice-president. They are going to market my book. This was a big piece of the puzzle for me--getting picked up by a major distributor. The Cover That Book process made all
that possible.”

-Joe Ganem, PhD
author of The Two Headed
Quarter: How to See Through
Deceptive Numbers and Save
Money on Everything You Buy

 

“The 13 tips for coming up with bestselling titles and subtitles alone are worth far more than you'll invest in this program. For a first-time author, Cover That Book is THE resource you can count on to help you avoid costly mistakes. For veteran authors it's a great checklist to help you stay on course with all the details, and there are lots
of details."
 
- Anne Nelson, author of
Find Your Joy Zone:
How to See What Makes
You Happy and Love What
Makes You Real

“I wrote 40,000 words in my book, telling people how to make their small businesses amazing. You just helped me find the 11 words that are making people want to
buy it!”

- Peter Wallin, author of
In Pursuit of Business: Sell
 More, Grow, Earn More,
Live More

 

"Cover That Book is a great overview of what is involved in creating a book cover, which is surprisingly complex, requiring many different professional skills. The CD clarifies the what, how, and when of making it all happen.”

Barbara Bouchet, author of
Executive Presence & Impact:
Ignite the Power of YOU





“I loved this information. It was invaluable in demystifying the vendor process and timelines. Note, I didn't self-publish, but went with a traditional publisher. Still, Cover that Book gave me much-needed insight into the whole publishing process.”

Rosemary Hossenlopp,
author of
Step into Your Future:
A Businesswoman's
Path to Profits 
 

What publishing experts say:
Including Dan Poynter, John Kremer, Tom Antion, and others. More Testimonials>

 

Brought to you by:
This complete bestselling book cover system plus all three Bonuses, including the Free Consultation, is being offered by the co-creators of Cover That Book™,
Susan Kendrick
&
Graham Van Dixhorn,
Partners at
Write to Your Market, Inc.
 

 

Join the Top 1% of Authors

Use the book cover secrets of
today's bestsellers on your book!

Recommended by ... Dan Poynter ... John Kremer ... Tom Antion,
and other leading book publishing experts. More Testimonials >

With an Introduction by Dan Poynter

What you should know about timing | What results can I expect? | What will I learn?

What does Cover That Book contain? | Bonuses & Free Phone Consultation

Why do authors featured in The New York Times ... USA Today ... and on The Today Show ... use this method to create covers for their books?

Simple. The techniques in Cover That Book™ are proven to help authors and experts get noticed by all the right people--from readers and reviewers, to marketing partners and mainstream media. Great book cover copy and design will even open doors to agents and publishers.

This system is so effective that leading New York publicist, Rick Frishman--the PR powerhouse behind Suze Ormon, Malcolm Gladwell, Tom Brokaw, and many others--says:

"I highly recommend Cover That Book as the way
to give your cover the best possible start."

It is hailed by information marketing guru, Tom Antion, as:

"The secret weapon you need to sell any
book or product online, even long before it's finished."

Cover That Book is the only book cover system on the market to outline exactly how to write AND design a bestselling book cover. You learn:

- Why your cover is so critically important to your book and your brand

- How to avoid the mistakes that will damage your credibility and your budget

- When to start the cover process and why

- How to navigate the entire book cover process with confidence and ease

What you should know about timing

"Unfortunately, for most authors and publishers the book cover becomes an afterthought, and the outside of the book does not sell the inside," says Dan Poynter, bestselling author of The Self-Publishing Manual, in the Introduction to Cover That Book.

In fact, many books with enormous potential fail because of a common misconception about book covers--that the book cover is the final production step in the book publishing process. In reality, your book cover should be addressed as the critical first step.

Research on book sales immediately reveals
two basic marketing facts:

                   (1.) The success of your book depends on
                             promoting it before it's finished

                   (2.) Your book cover writing and design is at
                              the very center of that effort

Even veteran authors and publishers often fail to take into account this tremendous marketing power of the book cover.

No one knows this better than the book cover specialists behind Cover That Book, Susan Kendrick and Graham Van Dixhorn of Write To Your Market, Inc., and Kathi Dunn and Ron "Hobie" Hobart of Dunn+Associates Design. Together they have written and designed hundreds of successful book covers worldwide and across a range of topics and industries--from business, law, and medicine, to parenting, natural health, and spiritual wellness.

Now, it's your turn!

What results can I expect?

Cover That Book gives you the information, know-how, and tools you need to be in the top 1% of publishing authors.

- One author used the section on how to get endorsements to immediately
  approach and get endorsements from more than 20 bestselling
   authors and experts, including Brian Tracy.
- Another author posted his book cover on Amazon and watched his sales
   rank shoot up to 22,000 ... before the book was even released!
- Others are getting major media attention and nods from industry peers
- Many others are enjoying more and better clients and higher
   consulting fees

All report a sense of relief in finally knowing exactly what to do and in what order. And, all report saving time and money by avoiding common pitfalls of the book cover process.

In just two hours ... reduce the learning curve!

If you have studied the book publishing process, you already know how overwhelming and time-consuming it can be. Cover That Book dramatically reduces that learning curve. In just two hours you learn everything you need to successfully navigate the book cover process from experts who create bestselling book covers every day.

How much would you pay for the ability to do the exact same thing in record time with total peace of mind? And, how will you use the time and money you save? If you're like most bestselling authors and experts, you will:

- Create a powerful online presence
- Develop profitable joint ventures
- Get hired as a consultant
- Get booked as a popular speaker on your topic
- Become known by the media as the go-to expert in your field
 

What will I learn here that I won't learn anywhere else?

Cover That Book is specifically about using your book cover to brand your expertise. For this reason you get highly specific techniques, tips, tools, and samples not available from more general book publishing and marketing resources.

Starting the book cover process means you have a lot of questions. Cover That Book addresses and answers each of these questions, including:

-What are the specific steps involved in producing a book cover and how long does it take?

-Which comes first, cover writing or cover design?

-Should my book be a stand-alone book or a series of books?

-How do I make sure my title and subtitle are the best they can be?

-How important are endorsements and how do I get them?

-What else can I do while I'm still writing my book?

Learn never-before-released insider secrets of the book cover writing and design process, including:

-What exactly goes on your front cover, back cover, and spine, and why handling these elements correctly is so important to the credibility of your book and your ability to sell it

-What your target audience most wants you to know about them

-13 ways to quickly brainstorm a bestselling title and subtitle that captures the real message of your book

-What you should know about book cover design to avoid the red flags that make you look unprofessional

-How to create "buy-me-now" back cover sales copy in 350 words or less

- When to use illustration and when straight text will give your book cover more power

-How to design a brand-boosting super series to expand your audience and your income potential

- How subtle details about your target audience should influence the look and feel of your cover

-How to get endorsements from bestselling authors and experts, even when you don’t know them or have an “in”

-How to answer the two critical questions about how and where you will sell your book

- How to avoid making common, costly mistakes that will make your book virtually unsellable.

- Making sense of ISBNs, EANs, and bar codes

- Understanding the benefits of both traditional printing and digital print-on-demand and how they affect your book marketing and sales

- How long it takes to create a bestselling book cover and who should be on your "Dream Team"

All this ... plus the big picture

For example, there are basic principles and objectives you must understand to optimize the book cover process. Among these are:

A) Ideally, you should start the book cover while you are writing your book or as soon as you get an idea for a book.
You do not have to finalize your cover until your manuscript is complete and it is time to go to print. But, having each of the essential front and back cover components in place allows you to use even just your working book cover copy to market and accept pre-orders for your book and to get endorsements. You then have the flexibility to make adjustments to the final cover, like adding last-minute endorsements.

B) You must decide if your book will be competing in an existing market or breaking ground to establish a new category or niche market
How you write and design your book cover depends on if you need to stand out in a crowded market or create a new niche and dominate it right from the start. How will you articulate what differentiates your message from other books already on the market. There are lots of subtle ways to do this with both words and design so that your cover radiates what makes your book truly unique.

C) Your back cover copy will become the foundation for all your book marketing efforts.
Who is your target market? What do they already know and what are you bringing them that's new? Why you and not somebody else? Answering these and other key positioning questions included in Cover That Book helps you position your book to SELL. That back cover copy then gives you focus as you complete your manuscript, becomes a powerful part of your pitch to the media, is instantly useable as website content, and so much more.

What does Cover That Book contain?

This complete learning system includes two, one-hour CDs that guide you through a series of progressively sequenced discussions, with steps to help you:

- Understand more about your target market
- Create a bestselling title and subtitle
- Write powerful back cover positioning and sales copy
- Decide if a series and series brand is right for you
- Understand the principles of great book cover design and a visual brand
- Know what you can do yourself and when to hire a professional
- Handle production and printing details like a pro

Plus ... you get a complete set of printable PDFs, which include actual bestselling book cover samples, checklists, templates, and a timeline--everything you need to see where you're going and how to get there.

And, unlike other learning programs, you experience this process in a conversational, round-table coaching format, as taught by two leading book cover copywriting experts and two leading book cover design experts. You immediately understand how writing and design work hand-in-hand to produce a bestselling cover for your book!

Topics covered:

CD 1:
  -Introduction: Dan Poynter
  -Meet the 4 Book Cover Experts
  -22 Frequently Asked Questions
  -How to Use Your Book Cover to Build Your Business
  -Who to Include on Your Publishing Team
  -Target Audience: Who They Are, How to Reach Them
  -The Front Cover
  -Deciding on a Single Book or Book Series
  -13 Bestselling Book Title Strategies
  -Subtitle Techniques
  -Bestselling Book Cover Design
  -Soft Cover vs. Hard Cover Formatting
  -Using Your Photo
  -Back Cover Sales Copy: 10 Critical Elements

CD 2:
  -The Back Cover: continued
  -Headline Pointers
  -Bullet Points that Make the Sale
  -Getting and Using Endorsements
  -Importance of Back Cover Design
  -Your Bio: What to Include and Leave Out
  -ISBNs and Bar Codes
  -Photo and Other Credits: Who and Where
  -How Not to Look Self-Published!
  -More Back Cover Insider Secrets
  -Printing Decisions: Traditional vs. Print-On-Demand
  -5 Unexpected Advantages of POD Covers
  -More Book Cover Design Tips and Techniques
  -Book Cover Timeline: What to Do When
  -How to Make Timing "Overlaps" Work for You
  -How Early to Start Your Cover and Why
  -How to Plan for Success
  -4 Reasons to Create a Book Cover "Dream Team"
  -Reminder: Download the Cover That Book Samples,
   Checklists, Template, and Timeline 

Order Now and Receive the Following 3 Bonuses:

1. Free 30-Minute Phone Consultation: Get personal, one-on-one answers to questions about your book cover and overall brand.

2. "The Ultimate Book Cover Makeover"--How to Transform Your Book or Product Cover into Your Most Profitable Marketing Tool. Includes 90-minute audio download plus 22 PDFs of actual book and info product covers.

3. "From Back Cover to Bestseller"--How to Write "Buy-Me-Now" Back Cover Sales Copy. A fully expanded, step-by-step guide. 17-page ebook.
 

Only $79 100% BETTER- THAN-MONEY BACK GUARANTEE You keep all 3 Bonuses! Including a Free 30-minute phone consultation FREE SHIPPING Or call to place your order: 1-888-634-4120

Copyright 2008. Write To Your Market, Inc. All rights reserved. RV 6-09